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Business Case Coach

How do you identify great ideas and separate them from black holes that consume your time, energy, and resources? Create a business case!

Every business has more ideas than resources to implement those ideas. Every new idea is the beginning of a journey, some of which you will never take, nor should you. To keep from wasting your precious business resources, focus on the great ideas, and dismiss the rest.

A business case is the GPS that guides your idea to its proper destination.  A business case provides a structure – a methodology, OK, a road map – for evaluating and promoting ideas. Each business case becomes a log of the journey each idea travels from the moment of inspiration to its conclusion. 

You soon have a record of the analysis and outcomes of previous ideas to refer to. A library of prior business cases help you evaluate subsequent ideas. 

Use a business case as a reality check when you have already made a decision. Use a business case  to evaluate and compare competing ideas.  Use a business case to convince. Always create a business before you initiate any project.

Business cases are communication devices that get people explaining why they can or cannot support a proposal. Business cases allow people to consider the cost, benefits, risk, timing, scope, and phases of an implementation. Business cases bring tacit concerns into the open.

Over budget and behind schedule – it happens all too often. Ill-conceived projects deplete your treasury. Ill-conceived projects alienate your vendors, customers, staff, and reputation. Protect yourself with a well-documented business case each time.

Engage the Business Case Coach to guide you through your first few business cases and reinforce your assets while strengthening your entire organization.  Good staff, customers, and vendors are difficult to find and easy to lose. Learn to increase their skill and commitment by involving them and their experience to defend or refute proposed initiatives.

Use your resources wisely. Learn how to create business cases. Then use them to bolster your business.